Pick n Pay at a glance

Pick n Pay is a retail business in the fast-moving consumer goods industry. We operate through multiple store formats under three brands – Pick n Pay, Boxer and TM Supermarkets – and have the largest online grocery business in Africa.

90 000 employees

three BRANDS

1 795 stores

R86.3 billion turnover

  • Owned and franchise stores in seven countries in southern Africa
  • Brands: Pick n Pay, Boxer and TM Supermarkets
  • Hypermarkets, supermarkets, convenience stores and online platform
  • Serving customers across all income groups
  • Food, non-edible groceries, clothing, health and beauty, liquor, pharmaceuticals, building and hardware and general merchandise
  • Branded merchandise and private label
  • Value-added services


Pick n pay

Pick n Pay is a multi-format, multi-channel retailer with a strong and diverse portfolio of stores.

Pick n Pay is an inclusive brand focused on being the retailer for all – from the most affluent in society to those who are less fortunate and for whom price is of the utmost importance. Middle-income South African consumers make up the largest portion of our customer base. Pick n Pay operates on an owned and franchise basis and provides a wide range of products and value-added services that include an online offering. Pick n Pay is focused on delivering an exceptional customer offer, including range, quality, price, availability and service. Pick n Pay has a strong growth plan that benefits from flexible formats and a leaner operating model. Pick n Pay is focused on bringing its offer to communities where we are not yet well represented, including through small convenience stores.

Pick n Pay supermarkets


Our Boxer stores provide a “one-stop shop” for middle to lower-income shoppers in South Africa and Eswatini (previously Swaziland) and is fast becoming South Africa’s leading limited-range discount supermarket.

Boxer offers a tight range of quality products and services at affordable prices. Stores offer essential daily commodities such as maize meal, rice, samp, sugar, oil and beans, as well as perishables, health and beauty products, general merchandise and bulk-buy offers. Butcheries, bakeries and deli sections provide a choice of prepared convenience meals.

There are no franchise stores under this brand. While Boxer has reach across all nine provinces in South Africa, its geographical heartland is KwaZulu-Natal and the Eastern Cape. Boxer will continue to grow and expand in areas where the Group knows it can serve the needs of communities through its wide product range, affordable prices and community-rooted staff.

Boxer Superstores


The Group has a 49% investment in its associate TM Supermarkets in Zimbabwe.

TM Supermarkets, trading under TM and Pick n Pay, is one of the most trusted retailers in Zimbabwe, recognised in 2019 as Zimbabwe’s “Coolest Supermarket Brand” at the Generation Next Awards, and as the Marketers Association of Zimbabwe’s “Retail Superbrand of the year”. With its pay-off line, “Real Value Always”, customers are offered a wide range of groceries and perishables and a limited range of general merchandise. The fresh offering caters specifically for the communities they serve, at competitive prices. TM Supermarkets draws its customers from all communities and income groups across Zimbabwe, while store formats range from convenient small supermarkets to larger supermarkets.

TM supermarkets

What sets us apart


Our customer offer focuses on food, non-edible groceries, health and beauty products, clothing, liquor, pharmaceuticals, building and hardware and general merchandise. The offer also includes value-added services such as third-party bill payments, ticketing services and financial transactions at till points. In addition to manufacturer-branded products, we have growing Pick n Pay and Boxer own brand ranges to suit every customer’s budget. We are focused on delivering good quality at great prices and we appeal broadly across all sectors of society. We seek to move hand in hand with the changing needs and aspirations of our customers.


We keep customers at the heart of our business. This philosophy informs everything we do, from how we treat our customers, to the product range we offer, and how we design our stores. Putting the customer first means we work hard to understand their diverse and changing needs and how we can serve them better. Through our Pick n Pay, Boxer and TM Supermarkets brands, the Group serves customers across a diverse spectrum of society, and is expanding its reach into the African continent. More than half of all South Africans shop regularly in our stores and we have some of the most loyal customers in the country.


Greater operating efficiency provides headroom for us to invest in an improved customer experience. We work in partnership with suppliers and service providers to bring value and convenience to our customers. The scale of our business enables us to give our suppliers sufficient volume so they can plan and manage their operations to reduce costs. We procure, transport, store and display our products as efficiently as possible to keep costs to a minimum. Our focus on centralisation across all areas of the business has increased our business efficiency.


Customers reward businesses which they believe are at the heart of society and give back to the communities they serve. As customers reward us with their loyalty, we can grow, serve more customers, generate more jobs and help more communities – whether supporting them during times of crisis, helping to develop local suppliers and small businesses, or tackling societal challenges such as food security and climate change.


We employ 55 000 people in our company-owned stores and operations. Our franchise stores extend this to 90 000 people who work under the Pick n Pay and Boxer banners in seven countries. Working at Pick n Pay is more than a job; it is an opportunity to learn, develop new skills, benefit through teamwork and build a career. We are committed to training and empowering our people.