Inclusive high-end fashion at affordable prices
Designer Matte Nolim launches an exclusive range with Pick n Pay Clothing
Cape Town, 20 October 2022: Internationally acclaimed local designer Matte Nolim brings his skill and love of fashion home in his Pick n Pay Clothing x Matte Nolim range, so that everyday South Africans can wear his colourful yet minimalistic designs.
Nolim, born as Siyethemba Duma, is the latest designer to collaborate with Pick n Pay Clothing as part of its Futurewear initiative – a project in partnership with designer Gavin Rajah that mentors young, talented creatives to create a commercial clothing line.
Nolim quickly made a name for himself in the local and international fashion scene after launching the Matte Nolim brand in 2014 with a modern minimalist aesthetic. "The brand dresses a young mindset more than an age group," says Nolim.
His designs captured the fashion world's imagination, and he has showcased his designs on many runways and even styled the likes of Instagram celebrity Elsa Majimbo in a GQ feature. During the pandemic, he stepped out of his comfort zone and began exploring more print and colour.
His latest creative project is the exclusive, limited edition range for Pick n Pay Clothing through its Futurewear initiative. "This project seeks to showcase local designers as well as give them an entry into the commercial segment of the market, thus creating jobs as entrepreneurs expand their operations," says Hazel Pillay, General Manager for Pick n Pay Clothing.
The inspiration for Nolim's 'Bloom SS' collection, which launched in 40 Pick n Pay Clothing stores nationwide this week, stemmed from his desire to make high-end designs accessible to everyday people. "Through Pick n Pay Clothing, I have been able to create timeless pieces for customers to treasure; youthful energy is my brand ID."
He applied his same design process to this collection. "Instead of using pen and paper, my ideas are conceptualised in my head before I hit the sewing machine. I don't like limiting a design to a technical drawing. Ideas and designs are generated in the mind. Improving a real-life sample is better than improving a drawing."
The limited edition collab capsule uses bright oranges, blacks, gold and floral prints and includes beautiful jumpsuits, dresses, a skirt, shirt and kimono. The items range from R249,99 up to R399.99. The clothing can also be purchased online at www.picknpayclothing.co.za.
"The collection is inspired by bold florals reminiscent of my lush birth town, Pietermaritzburg. The collection's silhouettes are feminine and flattering to the feminine form, with bright combinations of Hilton daisies and summery poppies," says Nolim.
Pillay says the collection is a collector's item due to the exclusivity of the range. "Once it is sold out, it is sold out." She believes customers looking for something different and unique to wear this Summer will love this range, and it make them feel glamorous.
As Nolim moves into the commercial space, he is living his dream of creating an affordable range for those who want to wear his designs but couldn't afford it. "Collaborating with Pick n Pay makes this possible. I have learnt so much so far, including how to work with a bigger team. I've really enjoyed the experience."
Pick n Pay Clothing's Futurewear initiative continues to grow and has successfully collaborated with five local designers to create unique designer items at affordable prices for customers.
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