Pick n Pay goes for the gold and green as they rally behind the Springboks
08 September 2023: In a bold and exciting move, Pick n Pay has unveiled a temporary vibrant new logo at its Constantia store in Cape Town. Proudly donning the iconic green and gold colours of the Springbok Rugby Team, this change is more than just a fresh look; it's a powerful statement of support for South Africa's beloved rugby heroes.
"This is a symbol of shared values, dedication, and the vibrant energy that defines South African rugby. Just as the Springboks unite the nation with their incredible performances on the field, Pick n Pay aims to bring the same spirit of unity and pride to their loyal customers and the communities it serves. Whether customers are preparing for a big game-day braai or picking up their weekly groceries, we will continue to deliver the same passion and enthusiasm that drives the Springboks to victory. It's not just a logo change; it's a celebration of the enduring spirit of South Africa, both on and off the rugby pitch," says Andrew Mills, Chief Marketing Officer at Pick n Pay.
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