Pick n Pay asap! raises the stakes with app-exclusive deals to deliver best value for customers' pockets
25 October 2023: Pick n Pay asap! today launched over 400 app-only ‘Unreal Deals’ – at prices that are as attractive as Black Friday deals. For five days only, these will offer up to 60% off essentials and sought-after products, such as the ever-popular air fryer – which continues to be a fast-moving product by customers. These deals will also be available on the Mr D app.
This forms part of the Pick n Pay asap! fresh new approach to on-demand shopping in South Africa. Earlier this month, the retailer relaunched its new app – a complete refresh in approach, design and its features – and announced unlimited free delivery in October. In addition, Pick n Pay asap! customers were surprised with ‘freebies’ in their orders over the past seven days.
The free items included bottles of 2L milk and cooldrinks and a box of bananas. Enough firelighters were also dropped into orders to ignite over 60,000 braais for the upcoming Protea and Springbok World Cup matches.
“Customers can expect huge savings with our ‘Unreal Deals’ while shopping from the comfort of their home. With a simple tap, customers can get these deals delivered to their front door within an hour and for free,” says Vincent Viviers, Retail Executive: Omnichannel at Pick n Pay.
The ‘Unreal Deals’ have been loaded onto the asap! and Mr D app and will be available to shop until 29 October 2023 or until stocks last. The deals include products that frequent customers' household shopping lists, such as washing powder, dishwasher tablets, or pantry items
Some of the deals include:
- Goldair 8L Air Fryer for only R899.00 (Save R500)
- Douwe Egberts Pure Gold Instant Coffee 200g for R109 (Save R70)
- Finish All in One Max Lemon Tablets 56 Pack (Save R100)
- Buy 3 Nestle Bar One, KitKat, or Tex Mini (182g) for R99 (Save R69)
- Get 2 Skip Stain Removal Auto Washing Powder 2kg for R135 (Save R80)
- Grab 2 Sunlight Dishwashing Liquid 1.5L for R100 (Save R45)
The latest version of the app showcases a new interface incorporating state-of-the-art technological features that seamlessly enhance the shopping journey, making it swifter and more convenient than ever. Central to this upgrade is an AI-powered search function engineered to help customers locate their desired items and adapt and learn from their preferences, ensuring a tailored shopping experience.
"We aim to redefine convenience for our customers. Customers are truly enjoying our innovative approach, and we are eager to introduce further enhancements that will elevate the ease of shopping with asap!" Viviers concludes.
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