Mission and values


Our mission:

  • We serve
  • With our hearts we create a great place to be
  • With our minds we create an excellent place to shop


Our values:

  • We are passionate about our customers and will fight for their rights
  • We care for, and respect each other
  • We foster personal growth and opportunity
  • We nurture leadership and vision, and reward innovation
  • We live by honesty and integrity
  • We support and participate in our communities
  • We take individual responsibility
  • We are all accountable


At Pick n Pay, we know that GOODNESS isn’t just about what is in your trolley.

That’s why we are committed to supporting South African people, businesses and organisations that spread goodness in their own way to make our country the beautiful place we know it to be. Through our Goodness campaign we bring you their stories.