Chief Executive Officer’s report
Result overview – continuing
operations
As indicated in October 2009, this financial year
turned out to be exceptionally tough with the
recessionary climate biting especially hard
during the second six months.
This year was really a tale of two halves where,
in South Africa, earnings growth was affected
by the rapid decline in food inflation (from
August 2009 off the previous year’s high base),
continued investment in lower selling prices,
escalating electricity costs, and further
conservative provisions made against franchise
debt. In Australia, the increase in interest rates,
which started before the Christmas trading
period, severely affected consumer spend.
We foresee that the beginning of the 2011
financial year will continue to present a tough
trading environment. However, we expect the
5.5% reduction in interest rates in South Africa
over the last 15 months and reduced food
inflation to ease the strain on consumers’
disposable income.
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“Despite these
challenges, we
continue
to
make significant
strides with the
implementation of
our strategy and
in transforming
Pick n Pay”
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Despite these challenges, we continue to make
significant strides with the implementation of
our strategy and in transforming Pick n Pay,
an update of which is presented below.
Group turnover at R54.7 billion
was 9.8% above last year;
Pick n Pay and Boxer grew by
11.5% and Franklins Australia
by 1.4%, in Australian dollars.
Trading profit for the year decreased by 2.5% as a direct result
of the reduction in gross profit margin from 19.0% last year to
18.6% this year. This reduction in margin is due to our continued
investment in prices on basic foods. The overall decrease was
cushioned by enhanced operating efficiencies, especially in
supply chain.
Profit before tax for the year is up 10.5%, which includes a
profit on sale of properties of R190.9 million and a decrease in
net interest paid of R19.9 million due to an improvement in net
cash balances during the year.
Headline earnings per share at 236.33 cents is
1.1% above last year.
The total dividend per share for the year of
174.50 cents for Pick n Pay Stores Limited and
84.94 cents for Pick n Pay Holdings Limited is
2.6% and 2.4% above last year, respectively.

Nick Badminton Chief Executive Officer
Operational highlights
South Africa
Pick n Pay and Boxer increased turnover by 11.5% for the year. The second
half of the year saw growth rates drop substantially as customers remained
cautious despite lower interest rates and substantially lower levels of inflation.
During the year we opened 5 new Pick n Pay corporate supermarkets,
20 Boxer stores and 38 Pick n Pay franchise stores (including 5 Express
stores and Score conversions). In the year ahead we plan to open a further
27 supermarkets under the Pick n Pay and Boxer brands and are working
on opening substantially more new stores for the years thereafter. This
commitment to investing in expanding our footprint shows the confidence
we have in both the country, our strategy and operating model.
Despite the economic conditions we saw a significant increase in the number
of customer transactions during the year, demonstrating the resilience of the
PnP and Boxer brands, and the tremendous support we receive from customers
as we bring world-class retailing to all sectors of our community.
Africa
Our expansion further into Africa is progressing well. We are due to open our
first corporate store in Zambia midyear; we have signed up franchise partners
in Mozambique; and we have identified sites for expansion into Mauritius. We
will expand into countries where we see opportunities to give customers real
value, support local enterprise and provide career opportunities.

Australia
Franklins turnover at AUD861.1 million increased
by 1.4% and before capital items produced a profit
of R21.9 million which is on par with last year.
This was on the back of the most challenging retail
environment in a decade, with successive interest
rate rises negatively impacting on consumer
spending.
The impact of the 3 year, AUD50 million store
refurbishment programme continues to be positive
with completed stores achieving double-digit sales
growth and improved profitability. The programme
saw 18 refurbishments this year and a further 8 are
planned for the next financial year. Next year we
also plan to open 4 new stores and further grow the
franchise business.
Franklins’ Loyalty Club achieved substantial
membership growth with cardholders now
exceeding 780 000. The programme was recognised
as offering customers better value than the
programmes offered by other major supermarket
groups.
“We’ve identified
where we require
intensified training
to deliver the
quality of service
our customers
demand”
General comments
The Competition Commission’s investigation into the retail sector is
ongoing and we continue to give the process our full cooperation.
Over the next financial year we will focus on the following priorities:
– Improve the efficiency of the core SA Retail business, by;
- Reducing supply chain costs through further improvements at
Longmeadow and by commencing the roll out of central
distribution to the rest of South Africa.
- Reducing the cost of doing business through Goods Not For Resale
enhancements and further cuts in overheads.
- Simplifying the organisation further, building on the consolidation
of the inland region.
- Enhancing the way we use SAP to improve process efficiency.
– Accelerate store rollout with particular focus on LSM 4-7, smaller
supermarkets and Express; and
– Make further improvements to the quality and range of
Fresh food and Private Label.
All of these initiatives position us well to benefit from the anticipated
upturn in the economy.
PnP private label
brands were
repackaged with our
new branding

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