FINANCIAL STATEMENTS

Our smart shopper programme recognises the special and valued relationship we have with our customers

Our customers are rewarded for their loyalty to Pick n Pay. Our commitment to meaningful and innovative reward saw the programme recognised as South Africa’s best loyalty programme by the Sunday Times Top Brands Awards in 2013. Based on customer feedback we made four further key enhancements to the programme over the year to make it even better. Firstly we partnered with AVIOS giving customers more interesting rewards to spend their points on, such as, travel. Secondly we launched instant savings giving smart shoppers an extra 10% off hundreds of items in store by simply swiping their card. Thirdly we developed an App for the mobile phone enabling customers to redeem their vouchers, view and spend their points and donate to charity all from their mobile phone. Fourthly we introduced the smart slip enabling customers to see the points they earned on their shop on the till slip PLUS issue more vouchers again on their till slip. This has given our almost eight million cardholders what they were asking us for; a simpler, more convenient system, with more savings than ever. We are proud of the difference we are making in the lives of our customers, with more than R1 billion given back since we launched.